Free shipping on orders over $45 · ships nationwide Join the roster and get 10% off your first order Made in the USA · the legend is back in the box
REGGIE ! Chocolate · Caramel · Peanuts
The legend returns

The Bar That Performs When It Counts!

Milk chocolate poured over chewy caramel and roasted peanuts. The candy bar that flew out of the stands at Yankee Stadium is back, and it tastes like you remember.

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Endorsed by Reggie Jackson · Made in the USA · ships nationwide

Pick your lineup

Shop by the box, the pack, or the single

However you snack, there's a Reggie! for it. Grab one for the road or load up the pantry for the whole season.

A single wrapped REGGIE! Bar in its bright orange wrapper

Singles & Multipacks

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 An open 24-count display box of REGGIE! Bars

Boxes & Cases

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 A fan holding up a 24-count REGGIE! box signed and inscribed by Reggie Jackson

Gifts & Autographed

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Fan favorites

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Chocolate, caramel & peanuts

Roasted peanuts and chewy caramel under real milk chocolate.

Made in the USA

Baked and wrapped in America, the same way it started.

Ships nationwide

Sent fresh from our shop, packed to arrive in one piece.

An American original

First made famous in 1978. Still the same crave.

A grounds crew member with a bucket picking up dozens of orange REGGIE! Bar wrappers scattered across the Yankee Stadium outfield in 1978 April 13, 1978

Our story

The candy bar that stopped a ballgame

Back in 1976 Reggie Jackson joked that if he played in New York, they'd name a candy bar after him. A year after he powered the Yankees to a title, they did. On Opening Day 1978 every fan through the gate got a free Reggie! Bar. Reggie homered, and the crowd threw the bars back onto the field in celebration.

We brought it back the way people remember it: roasted peanuts and soft caramel under a thick milk chocolate coat, wrapped in that unmistakable orange. One bite and it's 1978 again.

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A candy bar among legends

Reggie Jackson on the Good Morning America set as a host holds up a REGGIE! Bar
Reggie Jackson being interviewed in a radio studio while the host holds an orange REGGIE! box
A signed 24-count REGGIE! box resting on a table in front of the lit Good Morning America marquee sign

The legend, in their words

Proof that goes back to Opening Day

Real, documented moments from the Reggie! Bar's story. Verified customer reviews land here as they come in.

“If I played in New York, they'd name a candy bar after me.”
Reggie Jackson, 1976
Documented quote
On Opening Day 1978, fans threw hundreds of orange-wrapped Reggie! Bars onto the Yankee Stadium field after Reggie's home run.
The debut, April 13, 1978
Baseball history
Chocolate covered caramel and peanuts, endorsed by baseball legend Reggie Jackson and made in the USA.
The Reggie! Bar today
Endorsed by Reggie Jackson

Out in the wild

Wherever the orange wrapper shows up

Ballparks, candy store shelves, TV sets, and the occasional very famous hand. The bar has been getting around since 1978, and it hasn't slowed down.

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More than a snack

Put a Reggie! to work

Chopped over ice cream, baked into cookies, blended into a shake. A few easy ways to make the bar go further.

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